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Usabilty Success Stories
Sometimes it's hard to persuade clients that usability improvements are a worthwhile expense. Here are some concrete examples of usability improvements bringing a return on investment. Naturally they're written by usability companies, but usually endorsed by their clients.
Jakob Nielsen,
usability's main man
Jakob reckons that good usability will increase the sales/conversion rate
by 100% and the traffic/visitor count by 150%. The guy genrally knows
what he's talking about. Good summary but you'll need to pay to see the
full report.
Aaron
Marcus and Associates
(PDF) From page four onwards you get plenty of real statistics showing
companies making massive gains from usability improvements, including
big names like Schwab and Disney.
Article in Business
Week
(starts with an interstitial advert) Cost-effective usability improvements
by the likes of Microsoft and Oracle. They seem to do OK.
ROI of Usability
A mix of links on ROI and usability, including most of the links above.
Well worth it if you have the time.
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